travel & lifestyle blog by ruth dela cruz


Beyond the Box Opens

August 30, 2011

Beyond the Box. True to the name of the new store, the launching itself was beyond what you would expect from a normal launching. It is not just about ribbon cutting, but a party at the second floor of Resorts World with live performance by a band which uses a box instrument called”cajun” – it has strings inside and produces great sound. Now that’s thinking beyond the box!


Beyond the Box is the new gadget store in the glitzy Resorts World which offers premium Apple products and other fun stuff (think beyond the box.. think Hello Kitty and My Melody!)

Kelly Misa all smiles with Hello Kitty headphones. Picture from the Beyond the Box Facebook Fanpage

The store also offers personal service for home and business users, including installation and training.

The event was hosted by Lifestyle Channel VJ Janeena Chan and local Apple guru and Chairman of The Philippine Mac Users Group, Elbert Cuenca. Models Kelly Misa, Sanya Smith, Ornussa Cadness together with other celebrities, and the ever glamorous Tess Prieto-Valdes graced the event.

 What is a store opening without raffles and giveaways?

More than 100 gadgets and products were raffled off that night. They say I am lucky and yes I am! I won headphone and got a good deal with another blogger – and here’s my take-home:

You can be techie and stylish!

Thank you Beyond the Box!

During the event, winners of the Hipstagram It Photo Contest were also announced and awarded. Nice to see entries who were products of thinking beyond the box!

It was indeed a fun night!

Congratulations Beyond the Box team, Ms. Ana and Sir Charlie!

If you need good gadgets, you know where to go. Beyond the Box carries Crumpler bags, Energizer Energi-To-Go portable chargers, Urban Ears earphones, and other products in yummy and cool designs. Think Beyond the Box!

Please like the Beyond the Box Facebook Fanpage for more info:

See more events pictures here.

Beyond The Box
2/F Newport City Mall
Resorts World, Pasay City

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