travel & lifestyle blog by ruth dela cruz


Freeway Launches NACS featuring Botong Francisco

October 28, 2012

For two months, I was on hiatus from attending events. But I just couldn’t say no to our friends from Freeway – and so I went to the launch of the Freeway National Artist Collection featuring Botong Francisco which happened two weeks ago. (This was actually my first event after more than two months!)

The Freeway National Artist Collection launch is always like an educational trip for me. I get the chance to know more about our National Artists, their contribution and where to see their work.

I was there during the launch of Freeway National Artist Collection featuring F.Sionil Jose, Vicente Manansala, and Levi Celerio.

The FreewayxBotongFrancisco collection is the 8th installment for the Freeway NACS and Freeway’s Holiday Collection for 2012.

Click Read More to see the collection and get to know more of Botong Francisco..

What is exciting about the event is the move of The Ramp, from Glorietta 5 to the new location in Glorietta. I like that the place is spacious, and there was a stage set up outside for the fashion show and cultural talk.

There was even an art exhibition by kids. So talented and amazing! I wish I were good at art and canvass too!

 The event was hosted by non-other than Cherrie Gil. She is so fab and it is amazing when she talks about fashion. She said that when a character calls for a stylish diva, she looks up to Tingting Cojuangco as her fashion icon. Ms. Tingting was in the event too – wearing a very nice Freeway top partnered with balloon-type skirt. Very regal.

 We got to know more about Botong Francisco through a video presentation. Botong was the second to receive the National Artist in Painting after Fernando Amorsolo. He was one of the first Filipino modernists who revolutionized and deviated from Amorsolo’s romanticism of Philippine scenes.

His works include Blood Compact, First Mass at Liwasan, The Martyrdom of Rizal, Bayanihan, Magpupukot, Bayanihan sa Bukid, and a “Nose Flute” which auction record of Php27.8 million and is now owned by a private Indonesian sector.

The Freeway NACS featuring Botong Francisco consists of 25 piece collection with beautiful tailored dresses in woven poplins and soft materials like chiffon, which can be used in corporate office or even for events, or dinner dates. There is also collection for accessories, watch, tote bags and other novelties.

These were taken by Freeway team, and I am sharing them with you..

Timely for this launch, there will be series of events and celebrations throughout the year staged by each of the institution of the Botong consortium.  The Carlos “Botong” V. Francisco Centennial Consortium is composed of Angono Artists Association, Ayala Museum, Blanco Family Museum, Botong Francisco Family, Cultural Center of the Philippines, Far Eastern University, Freeway: National Artist Collectors Series, Lopez Museum, Municipality of Angono, Museo ng BSP,   Museum Foundation of the Philippines , Philippine Art Awards, SM Malls,  University of Santo Tomas,  UP Vargas Museum  and Yuchengco Museum.  For inquiries and program updates, email at [email protected] .

After the show, the audience was given more chance to know our National Artist through an interview hosted by Ms. Cherrie with the people who know him better than anyone else – Ino Manalo (Executive Director of the National Archives) and Carlos “Totong” Francisco II (Grandson of Botong Francisco). Also present is Ms. Tingting Cojuangco who is the governor of Tarlac and Chair of CCP.

I had to leave early because I had to run to work. We cannot be late for this month, 
 as it is critical month for us. Anyway, the celebration of art and fashion continued that night. 

By the way, here is my favorite from the collection. 

And here’s what I wore – I was so unprepared and just grabbed the first thing I saw from my closet.

Cheetah print is what they call it, and the cover-up robe my mom made for me.
Thank you again Freeway for re-living great memories of great artists, 
for an awesome event (as always), and for the nice memorabilia! Priceless!
It is nice to have friends at Freeway!
What do you love most from the collection?
Head over to Freeway Online Facebook and get a chance
to win memorabilia!

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