travel & lifestyle blog by ruth dela cruz


Unilever PureIt Excella: Non-Electric Water Purifier

April 3, 2014
It has been a week since I went home with a big box of water purifier from Unilever. When my mom first saw it, she seemed a little intrigued and unimpressed probably thinking how much electricity cost it would add in our current consumption. 
I played the role of a salesperson as I explained how the new PureIt Water Purifier works. It provides two level of purifying method. The selling point is that it requires no electricity or continuous water supply. The product also meets the microbiological safety norms criteria of the US Environmental Protection Agency – it is the regulatory body with the most stringent standards for safe drinking water all over the world. 
PureIt is the largest selling brand of in-home water purifiers in the world, starting with Excella which is a non-electric water purifier that converts tap water and even untreated water into a clean, safe drinking water. 
During the launch last week, I have seen how a formulated contaminated water was transformed into a safe drinking water – and yes, I drank it. 

Click Read More to know more about PureIt Water..

I drink water like it is the most delicious drink in the world. I don’t go out the house without a bottle of water, especially in this weather. Sometimes, it makes me think that water is a luxury. The reality is 2 billion people around the world have poor access to safe drinking water. In the developing countries, more than 80% of the most common diseases are water-related. 
In 2010, UN declared that “access to safe and clean drinking water and sanitation is a human right essential to the full enjoyment of life”. Truth is, how are we going to enjoy our chocolates and international buffets without water? 😉
In response to this global challenge, Unilever set out to provide access to safe and affordable drinking water to millions of people, through in-home water purification. Research centers in UK and India worked with technology partners, government bodies and health institutions to develop PureIt. 
Today, PureIt is the world’s largest selling in-home water purifier brand across 13 countries – India, Brazil, Mexico, China, Indonesia, Pakistan, Bangladesh, Sri Lanka, Nigeria, Kenya, and now in the Philippines. 
We were excited to see the demonstration prepared by our friends in Unilever. A formulated contaminated water was poured into PureIt. 
After 45 minutes, the water came through as fresh, clear and safe.
Friends from Unilever and Blogger Friends tasting the safe water from PureIt
How does PureIt work?

First Level consists of three simple yet valuable layers of protection
  1. Water passes through GermKill Processor that disinfects the water of almost all bacteria, viruses and germs.
  2. It passes through Advance Microfiber Fiber Mesh that filters out precipitates such as visible and non-visible dust and dirt particles, and metallic impurities.
  3. It goes through Carbon Polisher which removes pesticides, chlorine and odor from water before it goes through second level of purification. 

Second Level is performed by the Micro-charged Membrane which further purifies the water by removing any remaining parasites or bacteria. The end product is clear, fresh and natural-tasting water. 
I was easily sold to how amazing this product is! I didn’t find it hard to convince my mom about how brilliant and cost-efficient it is to have at home. Imagine how much it costs per month to buy distilled water from refilling station (Php 35/order x 12 orders/month) = Php 420/month. Multiply that by 12, it would cost you Php 5,040 in a year. This is with no guarantee that your provider does clean the container well and provide safe water. The computation is based on our consumption (a family of 3). 
Other households boil tap water but this is much more costly as you have to also consider the gas consumption and time to cool down the water before you can use it. 
PureIt, Excella only costs around Php 5,000 and the filter is around Php 1,000 which you only need to change annually – or depending on the amount of water purified. 
Blogger friends taking down notes and pointers 
The Unilever Team received a lot of questions from our blogger friends about the product. I didn’t miss the chance to ask if the product can also be used to filter salt water, or soda, or urine – when apocalypse comes. The answer is YES. Unilever Team shared that in their office, their staff gets creative by purifying water from mop bucket. Ok, now I am a believer. 
So, our family have been using the PureIt Water purifier for a week now, and we are still safe. I am still feeling alive, healthy and lively. My mom says she loves how natural the water tastes now that we are using PureIt. 
I hope Unilever can partner with the government in providing/donating PureIt Water Purifier to provinces especially those affected by the typhoon. I hope it will happen soon. 
Thank you Stratworks and Unilever!

How do you ensure you have access to safe and clean water?

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