travel & lifestyle blog by ruth dela cruz


Florsheim: Return to Classics

May 11, 2015
Less is more and classic is forever. When it comes to wearing shoes, there are only a few trusted brands that offer good and durable leather shoes. One of them is Florsheim. 
Florsheim which was established in 1892, is a leading international footwear brand present in the US, Europe, Central and South America and in Asia. Florsheim stores are located in glitzy and glamorous locations in New York, Milan Sydney, Dubai and Hong Kong. You can also find Florsheim in China, Cambodia, Vietnam, Sri Lanka and Bangladesh. In the Philippines, Florsheim continuously expands with the addition of its 10th and newest store in Ayala Fairview Terraces in Quezon City.
We got to visit the store last week with top regional executive of Florsheim, Mr. Eric Leung who returns to Manila to further highlight the significance of the Philippine market for its growing global presence. 

“The Philippines is the third biggest market in Asia-Pacific region. We see the relevance of our brand here and commit to continuously address the fashion requirements of every Filipino, male and female”

To keep up with the changing customers’ needs and interests, Florsheim introduced development of new styles which come in different colors. Leung sees men waring more directional, rounder toe shoes with neutral tones like cognac and taupe. Women, on the other hand, will continue to see the man shoe and ankle bootie. I am more excited for the comeback of flats. 
Colors to look out for this Summer: Blue, Moss Green, Orange, Lemon and Pink, Beige, Maroon and Grey. 
I got to ask a question to Mr. Eric asking what makes Florsheim shoes appealing, sexy and attractive? Is there any part of the shoe that contributes to that appeal? He said that making it comfortable brings out the sexiness in every shoe-wearer. I agree. Comfort is the key. I can never feel sexy with a shoe that scratches my skin raw. 

What makes Florsheim different from other Leather brands?

Sir Eric Leung showed us what makes Florsheim the leading leather shoe brand. 
The shoes are especially designed and handstitched at the soles making each pair durable. Each shoe has soft leather lining, leather outsole and craftsmanship from Italy.


Return to Classic Collection

The Florsheim “Return to Classics” collection highlights the staple styles for men – such as wingtips, loafers and lace up. Women can however, wear boots and wedge sandals in different colors. The collection is perfect for back-to-school and mid-year for the professionals. 


Tips on Taking Care of Your Leather Shoes

Wear them regularly. Preserving them may damage the leather.
Let them dry naturally. Exposing them to heat and warm weather may cause damage.
Wipe them clean after use.

What kind of shoes do you wear?

You can check out the newest collection inspired by classic styles at Florsheim Stores in Trinoma, Shangri-la, Glorietta 4, SM Mall of Asia, Festival Mall Alabang, Alabang Town Center, Ayala Fairview Terraces, Ayala Center Cebu, Abreeza Mall Dava and SM City Davao.
Twitter and Instagram: @FlorsheimPh
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