travel & lifestyle blog by ruth dela cruz


Be SM Woman

October 18, 2015

I love brands that support women of different style, shapes, age and sizes. And when I think of a local brand, SM Woman always comes to mind.

Be fearless; be daring, be SM Woman. 

(featured photo taken by Orin Thomas during #LenovoTechWorld with my girls – Jasmin, Lizza and Shannon)

This is the message brought to us this year, having set the tone earlier with its Dare to Denim campaign that encourages all women to love their bodies and be confident in their own skin. SM Woman ambassador Melania Solano shares, “I love the fact that different kinds of Filipina women with different body types were chosen for a campaign. It’s great to get behind a socially responsible message.” Following through on this, SM Woman launched the Dare to Denim nationwide caravan to spread the word on body positivity, rousing an overwhelming response from women all over the Philippines.

Plus size model and life coach, Kimi Lu, emphasizes on the power of this message by saying, “It could be life changing to feel accepted as it promotes equality for each person.” And just like that, SM Woman breaks down the limitations of body standards. 

Personally, even if they say I can buy any kind of clothes that I want from any brand because of my figure, I still go for SM Woman because of the affordable and variety of clothes that they have that fit the modern woman. From flirty skirts, dresses, tops and denim that starts at Php 799.

SM Woman was with me during those times that I chose to be fearless and daring.

Wearing SM Woman during  7th year of IBM Corporate Service Corp (with IBM Phils Country Manager)

I was wearing an SM GTW Top and Shorts when I did sky-diving!
And of course, having fun, representing Philippines for the #LenovoTechWorld. You got it, that’s from SM GTW! 
(spot me on 00:37, 00: 44)

Now, SM introduces new lines for different styles. Check out the SM Woman Prima, Career and Casual:

SM Woman Fashion

SM Woman Casual

There is also for SM Woman Plus. I love this collection for my mom.
SM Woman Plus

Then of course, my favorite SM GTW

You might find me always checking this place because..  the styles are fun and they make me feel young! 🙂

Staying stylish is possible with different styles at affordable prices from SM Woman.

Get live updates on SM Woman’s latest news by following them on Instagram @smwoman, or liking their Facebook
#daretodenim #SMWoman

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