Travel in Style with #AxeBlackDavid + What to Buy at David Guison’s Axe Pop-up Store

October 8, 2016 Ruth Dela Cruz

How does it feel like opening a store that carries your handpicked travel favorites? Ask David Guison.

Manila’s favorite male blogger David Guison opened the Black Concept Store called Aviation yesterday, October 7, 2016 at the Ground Level of Bonifacio High Street. True to its theme (and it is as if we were crossing timezones), we were given a boarding pass as we entered a thematic store with world clock wall and propeler. To set the mood right, we were lightly misted with familiar scent – Axe Black.

About the Photo:

David: “nakasmile ba kayo?” (are you guys, smiling?)

Rodel and I: yes (see photo below)

David: Ok. O next, wag tayo mag-smile (next shot, let’s not smile).

But he was smirking!!! We were tricked (?) I think David has mastered the art of posing and making it look candid.

Axe, the number 1 Male Fragrance Brand launched its Axe Black Concept Store Series in April that aim to invite people into the understated world of the Axe Black Man by creating pop-up stores that showcase fashion, grooming and fragrance.

The chosen ambassadors who will compete with each other are actor Arjo Atayde, blogger David Guison and DJ Nix Damn P. Each will conceptualize a store which will showcase the items for 3 days, followed by online version via Lazada. They will be judged based on whose store can successfully immersed people into the understated world of Axe Black Man which is #lesseffortmorestyle.

Fierce pala dapat, di kame informed!

The store

Love this jacket!

BLK 513 and BirdHouse provided refreshments.

I love this Lemonade with Charcoal-Activated!

Last night we witnessed how David took off with the Aviation together with his team mates – DJ Tony Toni, Seph Asong, Marvin Conanan and Robby Carmona. David used his love for travel as an inspiration for Aviation Ave.

I personally can relate how stressful traveling can be – from packing, waiting for (delayed) flights, running around airports to getting there per the call time. 😀 It is both an art and skill to be traveling in style.

I love the Aviation’s Collection perfect for a dapper man (I also spotted pieces perfect for women). You can buy travel essentials from Fuji camera, Pony shoes, jacket, pouches, pins and patches (I love the patches and pins!), and simple specs.

“I believe in comfort of especially when it comes to traveling. What I don’t believe in, is sacrificing style to achieve that. We want to fuel exploration and creativity, ignite the human spirit and reflect our passion of travel through Aviation Axe” – David Guison.

I want to add more tips on how I prepare for travel and long haul flights, but I want to keep this story solely for THE David Guison. David is one of the nicest guys I met in the blogging community. Well-deserved success. Ending the blog here, but make sure that you visit the store and check out the items. Aviation is open until Sunday only (October 9, 2016). You get a chance to win a trip to London with every purchase.

You want to know what’s awesome to do in London?

Let me tell you – the Harry Potter Studio Tour!!!