“One of our biggest considerations when designing Penshoppe Capital is to make it adestination,”shares Jeff Bascon, Penshoppe’s Brand Director. “In order to do this, we need to create a unique shopping experience. That’s when we thought about playing with space. The store is laid out in such a way that shoppers can easily move from one section to the next and allows everyone to have a clear view of the brand’s offerings at a macro perspective.”
Uncategorized February 17, 2017 Ruth Dela Cruz
True to its name, Penshoppe Capital, the international casual wear brand would take shopping experience into bigger heights. Located at the UP Town Center in Katipunan, the 800-square meter fashion haven features an edgy yet minimalist layout of white walls, floors and ceilings. Fashionable pieces caught my attention, as well as LED screens playing the brand’s latest campaigns.
I was almost at lost when I entered the store. It is huge. It gives me a feel of entering a store in another country. I spotted my blogger friends among the many guests. In between hi’s and hello’s, I wanted to jump right immediately to shopping. But I felt more confused with what to get. There are so many nice styles from classic pieces like essential shirts and DenimLab pants, to functional and trendy pieces from the 2017 Spring – Summer Collection. I had to ask recommendations from some blogger friends 😀
The 2017 Spring – Summer Collection is inspired by the free spirit of music and arts festivals. It features summer stapes that are given fashionable updates by mixing muted and neutral tones with subtle intricate details and tropical prints.
The Penshoppe Capital store also carries statement shirts (at Php 290!), bags, accessories and even scents.
… because, #WhatRuthWantsRuthGets 😀
with Helen Blas, Marjorie Uy, and Kath Rivera
Nice catch-up Kath 😀
Fitspo, Kelly Medina 🙂
We enjoyed the games and food outside the store 😀
Rodel Flordeliz, Trice Nagusara, Alyssa Lapid, Kelly Medina, Aisa Ipac, Kath Rivera, Rochelle Rivera, Seph Cham and Deegee Razon
Check out PenshoppeSummerDestination #PenshoppeUPTC for more event photos.
Follow @penshoppe on social media
Thank you Penshoppe and ARC PR for having me!
Watch out on the next post to see which pieces I got!
Check out other VIP events here.