“There has been a resurgent advocacy promoting homegrown brands and products. The country has seen an increase in fairs selling local produce, restaurants featuring their own take on local dishes, local art and films being recognized, etc. Loving local is definitely in right now, and it’s a good thing because it enables us to support our own communities and promote Filipino pride, which is exactly what Locally is all about,” says Gretchen King, Group Product Manager – Locally
Each of our flavours is created from natural, homegrown fruits sourced from different parts of the country — there’s the tamarind from Central and Southern Luzon, Mangosteen from Davao, and Calamansi from Isabela, among others. We aim to raise awareness and appreciation of our local produce, and in turn, support Filipino farmers and the farming community,” she added
I didn’t get to take a lot of photos during the event (it was a fun event! they even asked me to play Pinoy Henyo ). Anyway, I hope you got the juice of this story!
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