Why Millennials Have a Reason to Get Excited About Back-to-School Promos #CarryOn

May 16, 2018 Ruth Dela Cruz

Why Millennials Have a Reason to Get Excited About Back-to-School Promos #CarryOn

Get a Free Samsonite Luggage with a purchase of Acer Laptop

The youngest millennial is 21 years old this 2018. In a perfect world, he/she has probably graduated from College and is exploring the world through travel.

I am lucky to be living in this era who got to experience working my way up to my goals, learning from the wisdom of the good elders and meeting creative young minds who are products of the new millennium.

Naturally Curious?

The exciting news, millennials still have a reason to get excited about back-to-school promo as brands like Acer Philippines, a leading tech and innovations company, has collaborated with American luggage and travel bag manufacturer Samsonite for its back-to-school promo. The launch event was held last May at the Mega Fashion Hall in SM Megamall.

During the event, we were given a passport which we need to fill with stamps by visiting different travel-inspired booths.

I missed the excitement of the back-to-school days – the joys of buying new notebooks, pens and bags – and maybe a gadget! I remember, I felt so cool to own the first phone without an antenna! The Nokia 3210!

I was lucky that I got to experience internet and gadgets during those years when everyone was still worried about the millennium bug. I opened my first blog in 2003 and was already selling items online (the risks I took to earn money for things I want!).

But luckier are the kids today who got to play with their creativity, work with anyone from around the world, and express themselves through the wonders of technology.

Last year’s visit to National Museum with Rodel Flordeliz and Rod Magaru

This year, Acer Philippines’ back-to-school promo is especially made for millennials. Seeing the world’s biggest generation’s constant thirst for adventure and new experiences, the tech giant uses travelling as a motivation to inspire the youth to do well, whether in school or in their professions. Aptly called “#CarryOn”, the Promo encourages the youth to power through the hurdles they encounter in pursuit of their dreams and goals.

“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to travelling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials, but also reward them for their hard work by fueling their wanderlust.”

The media launch also showcased the debut of the #CarryOn video, which shows what the back-to-school campaign is all about. Directed by Ms. Irene Villamor, known for her works in Camp Sawi and Meet Me In St. Gallen, the film depicts how the youth turn to travelling as a way to cope and re-energize in the face of the stresses of their daily lives.

“Travel inspires a different form of education – it makes you learn about new environments, exposes you to different cultures, and gives you a clearer view of the world,” shares Ciely Buenviaje, Country Head of Samsonite Philippines. “Samsonite could not be happier to be partnering with Acer in promoting such a holistic growth for the millennial generation.”

The Acer Philippines #CarryOn Back-to-School Promo will run until June 30, 2018, during which every purchase of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will come with free Samsonite luggage.

For more information on the Promo, visit the Acer Philippines Facebook Page at www.facebook.com/AcerPH and the Acer Philippines website at www.acer.com.ph, and follow @acerphils on Twitter. You may also purchase online via http://ph-store.acer.com/.

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