Asahi Beverages’ Goodday Cultured Milk officially launched in the Philippines last December 9, 2020 through a virtual event. We virtually flew in to Japan to attend the event. It is the first-ever beverage brand in Southeast Asia to launch via MootUp, an immersive virtual events platform.
Funny thing, I got confused with the time schedule because I saw 11:00 AM (Japan Time), and it was 10:00 AM PH time. I made just in time to virtually arrive in the terminal and check in. I missed the busy airport experience, and Goodday Cultured Milk gave me the close experience.
So yes, Asahi Beverages just launched a non-alcoholic drink in the Philippines. I remember our Asahi Factory Tour in Fukuoka (which happened December last year). We had a great time exploring the factory and tasting the drinks. For this event, I basically had the same experience.
You guys can watch my vlog here:
“Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics in every bottle – a proud development of Japanese technology in partnership with major dairy conglomerate Morinaga Milk Japan,” said Hemalatha Ragavan, Chief Executive Officer, Philippines. “This special strain is clinically proven to help improve intestinal health and natural resistance – a benefit that is very much relevant in today’s time. It proved to us that Goodday is indeed the right brand for our very first foray into the Philippine beverage market.”
Goodday’s good bacteria or Paraprobiotics (Lactobacillus Paracasei MCC1849), together with proper diet and exercise, help improve one’s intestinal health and natural resistance so they can Have a Goodday every day. A product of Japanese innovation, the brand also found an innovative way to connect people despite the restrictions to gather physically – through a virtual experience that even made them feel as if they’re travelling to different places together.
The event truly gave me a good day!
Goodday launches with three delicious flavors: Original, Mango, and Strawberry. They are available in 80ml and 350ml bottles at 7-Eleven stores and leading supermarkets nationwide.