#ShareTheAlaga moves beyond being a campaign – it’s a celebration of Unilab’s 80th anniversary and a shared commitment with Watsons to elevate the everyday wellness of Filipinos. Together, they champion the belief that every act of ‘alaga’ – whether big or small – can spark meaningful change in people’s lives.

I was recently invited to the launch of Unilab and Watsons’ #ShareTheAlaga campaign held at Unilab’s Corporate Center. It was great to see a showcase of familiar, trusted products I personally use – and I couldn’t help but agree with a fellow media guest who raved about the Celeteque makeup (and wish for it to come back).

Unilab welcomed us into their “home,” which felt more like a hotel – with its spacious garden, gaming area, and in-house gym. I’ve always admired companies that truly care for their people. Clearly, Unilab knows how to take care of both their employees and their customers.

“We mark 80 years of unwavering commitment to serving the Filipino people. It’s a legacy rooted not just in medicine and health products, but in our enduring promise to extend Alagang Unilab—to stand alongside every Filipino in their journey toward better health and a more fulfilling life. What defines Unilab is more than our portfolio—it’s our purpose and our values. Husay, in everything we do—our pursuit of excellence, innovation, and quality. Malasakit, the genuine care we bring to each person we serve. And Bayanihan, the spirit of collective action that reminds us we’re all in this together,” says Mr. Backy Baquiran, President and CEO of Unilab, Inc.

In partnership with Watsons – the country’s leading health and beauty retailer – ShareTheAlaga comes to life across thousands of stores and strong digital platforms. The campaign means Unilab and Watsons make every touchpoint a space for personalized care: through the pharmacist who provides trusted guidance, the beauty ambassador who makes someone feel seen, or the digital checkout or promos that provide shoppers with value for money solutions they deserve and need.

In the coming weeks, expect more of these exclusive moments of Alaga only at Watsons:

• All Out Alaga Day – one day offer Php80 off for every 500peso purchase plus 80 watsons points
• Watsons Club Exclusive: 80 lucky winners of Php8,000 nationwide
• Quarterly Raffle Promo & Exclusive Promo Bundles from brands Filipinos love: Myra, Celeteque, Enervon, Conzace, Biogesic and much much more!
• Medical Missions Nationwide: Experience Alagang Pangkalusugan through Unilab x Watsons Medical Missions in key cities across the country

“Through this continued steadfast partnership, we are able to deliver what matters most to our shoppers, quality health, trusted wellness products, an exemplary brand of service that goes beyond, whether instore or online, we’ve always shared one goal, to meet our customers health and wellness needs and offer them the ALAGA they most deserve,’ says Ms. Joweeh Liao, Director of Finance, Property Development and Health Business of Watsons Philippines. “The campaign is taking meaning of alaga to the next level, bringing look good, do good and feel great the ultimate manifestations of alaga to life.”

“As we open this campaign to the public and the media our hope is that Share The Alaga becomes more than just a message—it becomes a movement. One that echoes the very reason Unilab exists: Because caring is not just what we do. It’s who we are” notes Mr. Melo Villaroman, Corporate Vice President and Head of Sales and Customer Development of Unilab, Inc.

The campaign launch was made even more special with the presence of Unilab and Watsons’ leadership during the media discussion. The panel included Mr. Backy Baquiran, Unilab President and CEO; Ms. Joweeh Liao, Watsons Philippines Director of Finance, Property Development and Health Business; Mr. Alex Panlilio, Unilab Corporate Vice President and Head of Sales and Customer Development; Ms. Ning Sevilla, UL Skin Sciences Head and Operating Vice President; Mr. Frank Patricio, Watsons Philippines Assistant Vice President Trading Beauty; and Ms. Zyra Tinio-Obias, Watsons Philippines Assistant Vice President for Beauty Business.

Additionally, other Watsons Philippines executives also graced the event to show their strong support. Among them are Ms. Kim Reyes, Director of Beauty Business; Ms. ⁠Sharon Decapia, Senior Assistant Vice President for Marketing Communications, Public Relations and Sustainability ; Ms. Darcy Co , Group Category Manager of Trading Health; Ms. Deena Santos, Group Senior Manager of Customer Relations Management; Ms. Lexie Coloma, Senior Manager of Corporate PR & Sustainability; Mr. Dharell Fontanilla, Senior Marketing Manager of Watsons Health and Beauty; and Ms. Iza Santillian, Senior Manager of Online Business.

Moreover, Unilab leaders Mr. Jan Evangelista, Operating Vice President and Head of Unilab Consumer Health and Ms. Maria Merza C. Alejandrino, Corporate Vice President and Head of Professional Healthcare Group also graced the gathering to solidify their staunch support for the campaign.

Join the movement. Feel the alaga. Share it forward.

Thank you for having me Unilab and Watsons!

Follow me @ruthilicious for more stories!

Follow @unilab and @watsonsph on Instagram. Visit the Watsons Club App for updates, rewards, and more. #ShareTheAlaga #AlagangWatsonsUnilab #WatsonsPH #AlagangUnilab #Unilab80