For over 80 years, Eye Mo has been the number one eye care brand in the Philippines, continuously evolving to meet the needs of Filipino consumers. Strengthening its market leadership, the brand introduces Eye Mo COOL Red Eyes, an innovative addition that enters the emerging cool eye drops segment.
In a tropical country like the Philippines, where heat and humidity are constant, consumers are increasingly seeking products that offer instant cooling and refreshing relief. Daily exposure to irritants such as dust, smog, wind, sun glare, chlorinated water, allergens, and prolonged contact lens use further heightens the demand for effective solutions to eye redness and irritation.
Eye Mo COOL Red Eyes is specifically formulated to address these concerns. As a conjunctival decongestant, it provides fast relief from redness and minor irritation, while delivering a cooling sensation through menthol. This dual benefit combines efficacy with a refreshing sensory experience, aligning with evolving consumer preferences in the category.
“With the launch of Eye Mo COOL Red Eyes, we are not only expanding our portfolio but also strengthening our leadership by entering the cool eye drops segment,” said Weitarsa Hendarto, Director of PT Combiphar. “As Combiphar celebrates 55 years of championing a healthy tomorrow, this innovation reflects our continued commitment to evolving and addressing the needs of our consumers.”
The new product complements the brand’s existing lineup—including Eye Mo Red Eyes Formula, Eye Mo Moist, and Eye Mo Daily Care—supporting its broader goal of sustaining category leadership while accelerating growth in this new segment. By introducing a differentiated cooling solution, Eye Mo aims to attract new users and strengthen its position amid increasing competition.
Supporting the launch is the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, a 360-degree marketing initiative designed to drive awareness, engagement, and trial among young urban consumers. The campaign leverages digital platforms, influencer partnerships, on-ground activations, and strong retail visibility to position Eye Mo COOL Red Eyes as an essential companion for fast-paced, active lifestyles.
“Our campaign is grounded in the realities of our consumers’ daily lives,” shared Earl Jayona, Senior Marketing Manager of Eye Mo Philippines. “In a hot and demanding environment, people are looking for quick, reliable ways to stay refreshed and productive. Eye Mo COOL Red Eyes delivers exactly that, making it highly relevant for today’s generation.”
To further amplify its appeal among younger audiences, the campaign features rising actor Dustin Yu as the face of Eye Mo COOL Red Eyes. Interactive digital activations, such as the “Iced Eyes Bebeh” challenge, bring the product’s cooling benefit to life through engaging and shareable experiences across platforms.
Weitarsa Hendarto also emphasized Combiphar’s commitment to innovation: “At Combiphar, our purpose is to improve quality of life. For 55 years, we have continuously evolved to deliver healthcare solutions that meet changing consumer needs. Eye Mo COOL Red Eyes represents our ongoing commitment to innovation—offering relevant solutions for today’s lifestyle, providing immediate relief, and supporting long-term eye health.”
With Eye Mo COOL Red Eyes, the brand reinforces its leadership by delivering an innovative solution tailored to the evolving needs of Filipino consumers—making eye wellness an essential part of everyday self-care.
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Now available in drugstores and pharmacies nationwide, Eye Mo COOL Red Eyes invites everyone to experience a cooler way to care for their eyes.
For more information, follow Eye Mo Philippines on TikTok (EyeMoPh), Facebook (Eye Mo), Instagram (@eyemophofficial), and YouTube (Eye Mo Ph).
