travel & lifestyle blog by ruth dela cruz

Ryan, Judy Ann & Johan Agoncillo for Purefoods Tender Juicy Hotdog

July 11, 2011

When I got an invite to attend the Purefoods Tenjer Juicy Hotdog Presscon last week, I cannot say No. First, I love attending events and campaigns of the products I love and consume/use; plus, I want to meet and see Judy Ann and Ryan in person (am I too shallow?!)

So last Saturday (July 2nd), I just slept for two hours after work and headed to 55 Events Place in Tomas Morato. I was so glad that this was my first event to attend that I didn’t take a cab and just took a public transport vehicle. I deserve a Bravo! award.

Judy Ann arrived in a sexy red dress with a belt that emphasizes her figure and I felt a little insecure. Ryan was boyish in a checkered red polo. The media went crazy when they arrived, and I was just glad that we were able to get seats infront; otherwise, I would have to fight for better shots – and what can my digital camera do with all those DSLRs and video cameras?

First things first – Judy Ann clarified that before accepting the offer from Purefoods Tender Juicy Hotdog, they first consulted their lawyer to ensure that it is not in conflict with other brand/product that she and her kid are endorsing. She also stressed that since it was Johan’s commercial (and she and Ryan were just “extras”), they have to make sure to only say Yes to the products that Johan knows and uses. The couple also shared that they do not force Johan into shooting commercials. They have to ask Johan if it is okay for her to shoot on a certain day, and for what product.

The question on talent fee follows after, and the couple (like true responsible parents) shared that they have a separate bank account for the kid and it is intended for her future.

Ryan also shared that exposing Johan to commercials is a transition for her for being an “ate”. It’s like putting back the spotlight back to her since we know that having a new kid in the house mostly affects the first borns and darlings of the house. It is inspiring to see the parent side of celebrities when Ryan mentioned that they force Johan to do celebrity or showbiz work. They want to ensure that they expose her to different areas like arts and sports and let her decide what she wants to pursue. Judy Ann on the other hand, ensures that Johan stays grounded by reminding her that what she does (commercials) can also be done by other kids of her age. This is to not create a celebrity status on the kid’s head.

When asked what convinced Ryan to accept the offer, he shared “we grew up with Tender Juicy.. panahon pa ni Patrimonio, Jolas..” For a second, I was transported to that era. True to the commercial line, from 80s hanggang ngayon, I am sure kids then and now know Purefoods TJ Hotdog. I even remember that I always look forward to recess time if I know I had TJ Hotdog in my snack box.

Honestly, if it is not Purefoods, I’d rather not hotdogs.

Ms. Hasmin Huang, Group Product Manager of Purefoods Hornel answered the question why did they choose the Agoncillos to promote the Purefoods Tender Juicy Hotdog, she said that the Agoncillo family is the ideal family that will fit the Tender Juicy campaign. They are flexible, fun family that can relate to everyone despite their celebrity status.

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I am sure that you have seen the latest commercial from the Purefoods Tender Juicy Hotdog, and just by watching it, you can see how fun the Agoncillos are, that recording the commercial looked as if they were just playing.

See more of the events pictures here.

Now, let me just enjoy my Purefoods TJ Hotdog..

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