travel & lifestyle blog by ruth dela cruz


Why You Need to Be at the H&M Philippines Opening Day?

September 24, 2014

The biggest news that arrived in my mailbox today – H&M is finally opening its flagship store in the Philippines! I immediately scrolled down at the Save the Date just to make sure that I am in town when it happens.

You should save the date too!  H&M will open on October 17, 2014 at 9am until midnight at the Mega Fashion Hall in SM Megamall. Just how big is the store? Approximately 3,000 square meters and will encompass three floors that will carry brand’s full assortment for women, men, teenagers and children, including athletic wear and lingerie.

Click Read More to find out why you need to be in the opening day..
The opening will coincide with the launch of the brand’s Autumn/Winter 2014 collection. This special collection is all about the modern-day bohemian woman, presenting playful prints, earthy colors and flowy silhouettes.  I hope the cuts, styles and materials are wearable in a Tropical country 🙂 For men, Autumn 2014 mixes Parisian cool with the attitude of London and the sleekness of New York to create a wardrobe for the mod urbanite.

I hope the pieces are at par with the price range in other H&M stores. Part of me is excited, part of me is sad – because the store opening would mean one less happy place to go to when you are out and traveling. But I am just delighted that H&M is nearer! Let’s help the Philippine economy and shop!!

“We have been waiting for the best opportunity to be in the Philippines and now the wait is finally over. The Philippines is indeed ready for the next level of fashion and we are so proud to debut our amazing flagship store at SM Megamall! It is such an exciting moment for us to bring fashionable and sustainable design, with good quality at the best price to fashion-conscious Filipinos. At H&M we always have something for everyone, and we can’t wait to welcome all shoppers in Manila to this fantastic store!” says Magnus Olsson, Country Manager of Greater China and South East Asia.
Customers shopping on the opening day will exclusive opening deals! The first 200 in line will get gift cards valued as high as P6,000 each, and opening offers that are up to 50% off.

PS. I will give you a preview on what to expect.. soon! Regular store hours of 10am to 10pm will be resumed on October 20 onwards.

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