travel & lifestyle blog by ruth dela cruz

Forever 21’s New Look x Fall 2014 Collection

September 25, 2014
Do you guys remember four years ago when Forever 21 opened its flagship store in SM Megamall? I remember seeing pictures of eager shoppers queued from the mall entrance. Today, Forever 21 has 9 stores in the Philippines and every store has become the favorite shopping place of every fashionista. 
 Forever 21 Store Makeover

Today, we have seen the brand new look of the SM Megamall store. Gone are the fancy chandeliers and textured walls. The store looks much wider with white walls, and splashes of black. The materials are pay of whitewashed wood, bricks and industrial inspired shelving. It is much more easier to navigate and shop with a clear view of the brands offerings in flashy neon colors.
Click Read More to see more of the new F21 Megamall Store and the Fall 2014 Collection..

There are stronger sections too in brands within brands like 21 Men, Girls, Active, Basics, Denim, Lingerie and Forever 21 +. Of course, they are keeping the accessories and shoes department. Everything in the 2,600 sq m space. 

I have seen wider collection from prints, Aztec, boho chic, normcore and elegant pieces. There are also pieces in partnership with Keith Ha ring, Jean-Michel Basquiant, NBA, and Mattel.

Forever 21 Fall 2014 Collection
In line with the new store design is the launch of the Fall 2014 Collection. I wrote a little teaser about the collection here. To make the launch a little more exciting and fun, selected guests (who happen to be blogger friends) were paired to style each other within 21 minutes featuring the new Forever 21 collection. The store promises new items to be displayed thrice a week.
Here they are, our blogger friends!
Tin and Raiza both thought of layering which what’s makes
Fall dressing up more interesting

Earth thought of a good layering ensemble for men’s wear
I love how Catch styled Earth! He described her as someone that you might
see as a tourist in Korea 🙂
Rhea and Yuki were too cute and in color coordination with the outfit!
 Who do you think won the styling challenge?
(Yuki was seriously praying :))
Yes, these two cute cats!
(yes, Rhea you are officially a cat now! Haha)
Of course, we couldn’t forget the real models that did an awesome show with the help of the lovely little kids who also did the catwalk. 
The Forever 21 Fall Collection is focused on luxe texture and boho details with oversized trenches, faux fur coats and soft sweaters in different lengths and shades of pink and plays on print.  
Which ensembles do you like best?
I love that more brands are launching their Fall and Winter Collection in Manila despite that we only have wet and dry season. This gives shoppers (and travelers) more clothing option whenever we plan to visit another country with four seasons (we can forget about the boring sweats and trench – but then, hello normcore!). I think I love Fall Season dressing more than Summer’s.. because of the play on texture, colors and layers that you can do with the clothes.
When you visit a Forever 21 store, you might see iconic model in the new Fall Collection. The Outer Edit, a fall campaign featuring iconic model Anja Rublik in a premium outwear collection photographed by Daniel Jackson.
“Anja Rubik is the ideal face to represent our premium outerwear collection for fall. We know her longstanding status as fashion icon will inspire our customers to layer all the best pieces from the Forever 21 Fall Collection into their wardrobe” said Linda Chang, General Merchandise Manager of Forever 21, Inc.
Forever21 truly changed the game in fashion in the industry by proving fashionable pieces at affordable prices. Congratulations Forever 21 (and ARC team!) for that fab event. I would always be Forever 21. 


Those who love to shop may use their MasterCard  to win any hardcore shopper’s dream: a wardrobe in Forever 21’s collection and Php21,000 worth of shopping spree! You get a chance for every Php2,500 worth of purchase using the card. Promo is on until October 31, 2014.
Oh hey, I already started with my shopping.. don’t let me beat you 🙂
There goes the outfit of the day!
Don’t forget to join my giveaway:

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