Reebok, the athletic lifestyle brand, makes its play as it launches its first flagship store under its new distributor at the 3rd level of SM Megamall Mega Fashion Hall. The store offers its fans, a glimpse into its fitness, basketball, running and classics line, featuring the iconic Classic Leather, a fan favorite from the 1983 archives.
We got invited to the exclusive opening of the store last October 25, 2022 and we got to meet the Reebok roster of athletes and influencers, namely: radio personality Gino Quillamor, volleyball belles Deanna Wong and Ernestine Tiamzon, fitness trainer and model Sam Ajdani, sports personality Migs Bustos, and NCAA season 95 Finals MVP Fran Yu and 2nd generation baller Isaiah “Ice” Blanco-Hontiveros.
“We are thrilled to have these brand ambassadors onboard for Reebok. We are inspired by their unrelenting drive in pursuit of their passion, their individuality and active participation in the community. Truly embodying – Life Is Not A Spectator Sport” said Jocelle Pe, Marketing Lead Reebok Philippine Distributor. “And with the opening of the Reebok Store, a hub for our Filipino movement makers to inspire and ignite their passion for sports, fitness and lifestyle.” Christopher Ong, Marketing Manager.
“Life Is Not A Spectator Sport” is Reebok’s global campaign that aims to empower individuals in whatever moves them – whether it be fashion, sports, music, art, or activism. Reebok encourages everyone to pursue their passions, celebrate their individuality, and be involved in the world around them.
‘LIFE IS CLASSIC’ WITH CLASSIC LEATHER
Reebok’s Classic Leather takes the centerstage in this two-day launch, as a testament to the brand’s legacy and heritage in sports and culture. This versatile and timeless shoe that first started running in 1983 serves as a canvas for the new generation to tell their unique stories and showcase what it means to be a Classic today.
The event included a chance to experience Classic Leather in a way never seen before. With the use of breakthrough camera technology through the ‘Glambot’, people were given an opportunity to display their individuality, and show their moves and style for the world to see – in crisp, cinematic HD quality.
The Classic Leather range highlights a wide array of designs that suit any style preference and lifestyle, while retaining the sneaker’s core attributes:
Classic Leather – White Gum (Php3995, GY0952, GY0956): A true ’80s OG. Clean lines and solid colors make it easy to pair them with anything. Behind the scenes, a cushioned midsole and soft lining make them extra comfortable.
Classic Leather – White Grey (Php3995, GY3558): Simple and understated. Features a clean white execution with a grey bottom, adding fine details and craftsmanship to the 1980’s icon while looking towards what comes next.
Classic Leather – Make it Yours “Shift” (Php4295, GY1522): Paying respect to the changing tides of today’s world, Shift brings an updated stitching and overlay pattern to the Classic Leather resulting in a custom look that still feels iconic.
Classic Leather – Make it Yours “OG” (Php4295, GX2257): Simple and timeless, this Reebok DNA colorway celebrates the brand’s heritage running sneakers through classic Vector red, blue, and white overlays across a premium suede and mesh upper.
Classic Leather “SP” (Php4295, GW3795): SP is designed to be her wardrobe staple with a lightweight compression molded midsole for a sculpted modern look, while remaining airy and well-cushioned.
The “Life is Classic” mantra resonates with how I live life, choosing less to have more space for life. I got Classic Leather pair which I can wear with my usual black pieces.
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Basketball enthusiasts will also have something to look forward to, as new drops for their equally iconic Question line are set to arrive this season. Reebok is exclusively distributed in the Philippines by Sports Central and will be available online this November at reebok.ph.