Wear Your Filipino Pride: Limited Edition Casio National G-Shock Watch
One of the first things I notice about a person is his/her watch. It does not have to be necessarily expensive or luxurious. I just find it interesting to know people and their choices on the style and design of watches that they wear.
I personally love watches. But lately, I am sticking to one favorite watch that is timeless yet stylish and dressy.
Casio is one of the trusted watch brands, with G-Shock as the ultimate tough watch that is born from the vision of “creating a watch that never breaks”.
The G-Shock was developed behind the science of the “Triple 10” concept – a watch with 10-meter free-fall endurance, 10-bar water resistance, 10-year battery life, and forged to withstand mechanical shock and vibration of sports, military, and high impact outdoor activities.
The G-Shock is truly a watch for those who live an active lifestyle. But in a deeper sense, it embodies rigor and grit.
Casio launched a Design the National G-Shock contest last January which sought to create an authentic Filipino watch strap. The design should invoke a strong sense of nationalism and indomitable spirit, an auspicious theme at a time when the country’s character and national pride have taken on global regard.
I love brands that celebrate Filipino artists and Nationalism. I personally buy and support these brands by buying items from the collection. Some of the favorite pieces I keep is my F Sionil Jose x Freeway Skirt and Plains & Prints x Aranaz Bag.
Anyway, there were over 1,200 nationwide entries that underwent rigorous judging.
The final reveal of the winning design was held at the Casio G-Shock Store in Vertis North last July 6, 2018.
The grand prize winner, Dylan Dylanco, drew her inspiration from the enclaves of the northern Ifugaos to the southern tribes of the Moros, where the use of ethnic patterns is seen as a symbol of bravery. Elaborate tattoos, voluntary cicatrices (scarification), and intricate traditional weaves alluded to the wearer’s toughness, courage, and status in ancestral warrior society.
Dylanco used the indigenous, symmetrical weaves in bright, bold, and contrasting colors fused together with elements of the Philippine flag – three stars and the sun – to arrive at her winning entry.
“My design is entitled ‘Habi’, which is an old weaving technique our ancestors used to create art and basic supplies,” said Dylanco. “I hope that my design will remind Filipinos of the Philippines, no matter where they are.”
“Design the National G-Shock” contest winner Dylan Dylanco poses for a photo with International Sales for Timepiece Overseas Marketing and Sales Division Casio Computer Co. LTD sales manager Mr. Masaki Obu, while wearing her winning design.
The National G-Shock Watch is also the first limited edition, Philippine-designed watch which will only be available locally
“The most prolific warriors in history have always been celebrated in symbolisms, song, and vestment. And in traditional tapestry weaves, every weave tells a story,” said International Sales for Timepiece Overseas Marketing and Sales Division Casio Computer Co. LTD sales manager Mr. Masaki Obu. “I believe we have successfully captured the Filipino soul in Design the National G-Shock contest.”
I personally love the wining watch design. It stayed away from the usual Philippine colors of blue, red and yellow – instead focused on two colors that are reminiscent of woven cloth. It love its simplicity. I love its message.
I salute Dylan for the beautiful piece that reminds us of our ethnic descent.
Truly, the National G-Shock Watch is the embodiment of the Filipino as a tough people.
There are only a total of 200 pieces which will be available to the public at G-SHOCK stores from July 6, 2018 for Php 9,995 each. Get yours now!
The National G-Shock Watch is available in the following G-Shock branches:
G-SHOCK Ayala Vertis North
Address: Level 2, Vertis North, Quezon City
Tel No.: (02) 426-4771
G-SHOCK SM City North Edsa
Address: Ground Floor, SM North EDSA, Quezon City
Tel No.: (02) 926-5105
G-SHOCK Glorietta 4
Address: 2nd floor, Glorietta 4, Ayala Center, Makati City
Tel No.: (02) 819-1567
G-SHOCK Greenbelt 5
Address: 2nd floor, Greenbelt 5, Ayala Center, Makati City
Tel No.: (02) 501-5404
G-SHOCK SM City Clark
Address: Ground floor, SM Clark, M.A. Roxas St., Angeles City
Tel No.:(045) 499-0447
G-SHOCK SM City Santa Rosa
Address: Ground floor, SM Santa Rosa, National Highway, Sta. Rosa City, Laguna
Tel No.: (049) 508-2007
G-SHOCK SM Lanang Premier
Address: 2nd floor, SM Lanang Premier, J.P.Laurel Avenue, Davao City
Tel No.: (082) 285-1159
G-SHOCK SM CDO Downtown Premier
Address: 2nd floor, SM CDO Downtown Premier, CM Recto Avenue, Cagayan de Oro City, Misamis Oriental
Tel. No.: (088) 859-1972
Visit Casio Philippines official Facebook page @CasioWatchesPH and official Instagram page @casiowatches_ph for more information.
