travel & lifestyle blog by ruth dela cruz


From the Corporate World to Content Creation #JobsThatMatter

November 17, 2020
Jobstreet Brands That Matter

From the Corporate World to Content Creation #JobsThatMatter 
People who are of the same age as mine probably know who LINA is. 
Jobstreet’s “assistant” that constantly sends us job matches, and never fails to greet us on our birthday. 
In celebration of its 25th year, leading online job portal JobStreet officially unveils its brand evolution, recalibrating the platform by empowering aspiring job seekers and employers with “jobs that matter.”
Unveiling its first-ever brand evolution, JobStreet highlights its mission to work with passion and purpose and its commitment to connect job seekers and hirers with what matters to them most. More than just directing jobseekers to a position or a hirer, JobStreet serves as a platform that connects people not only to jobs where their skill set is needed but also where they can pursue a meaningful career.  

Through an online Zoom Event, we were able to know more about Jobstreet’s new look, logo and personality. I love its new colors and vibe that connects more to the jobseekers and hirers, while staying true with its mission to provide innovation in the hiring and selection process for job applicants. 
We were invited to share our previous and current jobs through the #JobsThatMatterChallenge hashtag. It is amazing to get to know my fellow blogger friends, their motivation and their passion. 
My post was highlighted – and it was ironic to feel nervous/mental bloked when I presently am doing Livestream everyday. But happy to have shared my story, not just in this blog, but also in different platforms. 
Since its foundation in 1995, JobStreet has continued to evolve to more than just a talent source platform. JobStreet remains the number 1 talent sourcing partner in Asia and places the greatest number of candidates overall, having 30million candidates and over 570,000 hirers. With an average of 15million visits to their sites every month and over 600,000 job opportunities available at any given time, JobStreet stands as a leader in the industry. JobStreet has also produced data-driven job reports vital during the onset of the pandemic, providing the public and private sectors the latest employment statistics, inspirational support, and industry insights. 
These changes prove that JobStreet is undergoing a transformation to become even more customer-centric, more digital savvy, and more insights led. 

“JobStreet is evolving to what people need, a career partner.  A partner they can turn to and trust through these unique and challenging times. A partner who remains committed to innovation, evolution, and great customer value. Jobs are at the forefront of the economy. And JobStreet is the frontliner of economic recovery. JobStreet’s purpose remains stronger and more relevant than ever – to improve lives through better careers,” said Peter Bithos, SEEK Asia Chief Executive Officer.
I love that Jobstreet continuously provide innovative service and platform for jobseekers and employers, especially in this time of pandemic and crisis. 
Jobstreet Brands That Matter
Follow me @ruthilicious for more stories. 
Thank you Jobstreet for having me!

To see the brand evolution in action visit

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