Lacoste made history in the sports and fashion scene today as the brand launches the new Lacoste 12.12 Watch Collection. What is more exciting is that, we got to play tennis, just like tennis legend Rene Lacoste (with Anthony Suntay and Patricia Hizon giving live game commentary)!
Before I shared with you what happened during the big game.. here’s some Lacoste history for you.
Rene Lacoste (who was nicknamed crocodile for his tenacity on the court) is the tennis legend who designed the iconic and classic cotton petit pique poloshirt in 1927 – the uniform that would allow for better sweat absoption and freedom of movement. He named it, L 12-12.
L – location
1. for its one-of-a-kind fabric
2 – for its short sleeves
12 – for the number of final version of the design he selected for production
The L.12.12 has become the favorite shirt of every sports enthusiast. Today, December 12th, Lacoste introduces a new collection that would excite the elegantly athletic (and even those who doesn’t have a sporty cell in her body – me!)
Thank you once again PixRepublik and Rochelle for the fun event!