When Magnum arrived in the Philippines, it hit a strong bullet and impact to the hearts of many Filipinos. My first taste of the Magnum ice cream was in Indonesia. I was not easily swayed by the crowd who worship the ice cream bar like a hero that would save a meal. I am not an much of an ice cream person, but I do admit that I indulge at times. Who can resist the luscious ice cream that gives a cracking bite experience? Magnum restored my belief in ice cream bars.
#MagnumManila becomes a hit, much like a storm, especially after the recent launch of the Magnum Gold.
To make the ice cream experience more enjoyable, a Magnum Pleasure Store is opening its doors to the public on April 8th in the 5f of Sky Park, SM Aura.
Magnum Pleasure Stores are special pop-up stores that offer the most awaited ice cream experience worldwide. They are located in premium locations all over the world from Milan to Cannes to New York, London and Toronto. Finally, it is our turn to hold the golden ticket as Magnum Pleasure Store has come in Manila!
There are only a few good reasons why I go to SM Aura. I braved the traffic and hot weather for the pleasure that was waiting for me. Behind the black curtain that conceals (not hot men) the pleasure makers, it was Phil Younghusband who welcomed me in the entrance. I were not an ice cream but I almost melted.
The interior is pristine in white with comfortable couches and chairs. Magnum Manila delivers its own special take on the Pleasure Store, featuring the sleek, modern architecture of Ed Calma.
Sitting in the comfortable couch makes you feel like you are being embraced by the Magnum Almond ice cream. The lights give you a special glow that is perfect for dates, and the spacious dining area makes it a good venue for family get-togethers. Can you imagine kids running around this pleasure haven?
Magnum Manila is more than a sleek ice cream parlor but a real cafe. We were all pleasantly surprised with how good, comforting and generous the servings are of the food they are offering in Magnum Manila. But what they always say, always leave a room for dessert.
The man behind the savory dishes on the Magnum Manila menu is the executive chef of Chef Cuisine catering and owner of Nomama, Chef Him Uy de Baron.
And for dessert, the Magnum Manila Pleasure Store has more than the usual ice cream bar – how about the Make Your Own Magnum experience?
I initially thought that the “experience” will allow customers to come behind the bar and experience making our own magnum – complete with the shaking and dipping experience, but all we needed to do is to pick a Pleasure Maker!
The name behind these desserts is Chef Miko Aspiras who is an award winning pastry Chef in global competitions and is one of the pastry chefs of a premier hotel in the country.